“Sport has the power to change the world, it has the power to inspire, it has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where there once was only despair.”
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Fund
We identify and support high-potential Sport for Development programmes with strong social outcomes.
Design and deliver
We work with local partners to create and implement initiatives that respond to local needs while drawing on global insight and experience.
Build capacity
We help organisations strengthen delivery through technical support, safeguarding guidance, operational development and practical tools.
Engage and advocate
We use our network, platform and ambassador reach to champion sport as a force for positive social change.
Measure and prove
We build evidence through research, reporting and impact measurement so that outcomes can be tracked, improved and shared with confidence.
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